In my case, this alignment was a premeditated process that began before embarking on my business journey. I contemplated the kind of business identity I wanted, rooted in my personal identity. This transition was seamless, weaving together my passion for holistic wellness, the desire to maintain my shape and size, my commitment to looking presentable for my age, my avid gardening, and my love for cooking. The result: Nava's Zen, a holistic wellness, nature-inspired fitness sanctuary. The values inherent in Nava's Zen mirror my personal values.
For me, linking personal and business branding wasn't a challenge because my business mission, centered on holistic wellness (Life Coaching For Business Excellence), was crystal clear even before its inception. Aligning with the aspect of my personal branding that emphasizes age as never being a barrier, we attract clients who share these values. Both older and younger individuals seeking holistic wellness, particularly through yoga and mindfulness, resonate with our mission. Despite being a newcomer in the fitness industry, Nava's Zen faces the ongoing challenge of creating awareness and solidifying our brand identity. Our focus is not on everyone but on a niche that appreciates small, personalized yoga sessions in a tranquil neighborhood, surrounded by nature's elements for a breath of fresh air, sunlight, and a commitment to organic sustainable development.