In simpler terms, a website is akin to a notebook or diary, where you jot down what your business does and offers. I could elaborate on numerous other reasons why a business should invest in a website, but for startups with tight budgets like Nava's Zen, there's an alternative - the blogosphere. Personally, I started my blog, nava-k, around 11 years ago as a personal space and hobby, sharing recipes and travel stories. Last year, I transformed it into Nava's Zen to align with my business, revamping the design, clearing irrelevant content, and positioning it as a business blog.
I find satisfaction in my blog serving as part of my corporate identity, making our presence known in the virtual and digital spheres, and contributing to our digital marketing efforts. As a business owner, it's worth considering a blog as a temporary or even a permanent solution, providing a cost-effective and manageable avenue to showcase your business.