Competition is inevitable and keeps me on my toes. It's not about comparing myself to others in the industry, but staying aware of their offerings. Nava's Zen, with its unique nature-inspired approach, stands apart. Yet, should we reinvent our wheels or lower prices to capture our target market effectively? Staying ahead of competitors requires time, money, and brand building—especially as a solopreneur.
Digital marketing exposes me to both expected and unexpected challenges—social harassment being one of them. Being active on social media platforms is essential for personal and business branding. However, age and race seem to attract unwelcome attention. As a liberal Indian woman promoting my business through dance and yoga outfits, I face sleazy comments and direct messages. Dealing with these disgusting incidents is a choice between ignoring, avoiding digital marketing, or accepting that some individuals in society are irrational.
Age itself is not a major obstacle, but it does come with its realities. Energy levels may decline, and the fact that my biological clock stopped ticking 18 years ago sometimes affects me emotionally. Palpitations, anxiety attacks, and nervousness arise occasionally. Though my mindset helps counter these challenges, I cannot halt the natural process of biological aging.
Managing the Husband
Managing the husband alone is a challenge in itself. I won't shy away from admitting it. Perhaps, it's rooted in the cultural upbringing that glorifies Indian men, placing them on a pedestal. How do I navigate this Indian social norm while still being the all-rounder managing household affairs? Complicating matters, my husband is comfortably retired while I, in my late 50s, remain an ambitious go-getter. Honesty prevails: managing the husband is no smooth ride.