Friday, February 24, 2023

Ms. Nava's Late 50s Social Entrepreneurship Journey - The Pull Factors

Assuming you have already familiarized yourself with Ms. Nava's push factors (Ms. Nava's Push Factors), it's time to delve into the other side of the coin—her pull factors. Pull factors, as we explore today, are the positive motivations that compelled Ms. Nava towards her path as a social woman entrepreneur. This captivating topic has been extensively researched and discussed in academic forums and journals, continually evolving in the literature review section. Unlike push factors, which involve external influences, pull factors are rooted in intrinsic motivations. They can be classified into various categories, such as the need for achievement, freedom, a desire for a challenging lifestyle, and the pursuit of financial success. Now, let's take a closer and personal look at Ms. Nava's pull factors.

 

Occupying Myself

Throughout my life, I have always been a person who dislikes idleness. I have filled my time with various endeavors, balancing my career, managing household affairs, blogging, and nurturing my passion for gardening. However, over the years, a sense of longing for something more profound gradually pushed me towards my social entrepreneurial journey—a fulfilling pursuit for my soul.

 

Breaking Age Bias

Age bias exists, whether we acknowledge it or not. Take a moment to observe how society perceives and treats the older generation. Unfortunately, individuals in their late fifties are often subjected to stereotypes and misconceptions, portraying them as uninteresting and lacking motivation. Yet, I strongly believe that we defy such assumptions. However, how many individuals in their late fifties dare to embark on an entrepreneurial journey compared to those who choose the path of social service as they age? The number is growing, but at a relatively slower pace. Within the context of ageism, my entrepreneurial journey serves as a platform to challenge and break the monotony of cultural ageism. I strive to inspire the older generation, proving that age should never hinder one's entrepreneurial aspirations.

Gender Bias

While gender bias has gradually diminished in society, there remains a persistent bias when it comes to older Indian women like myself. Society tends to dictate what an older Indian woman should be. Many women cling to traditional roles as wives, mothers, and grandmothers, content with aging gracefully. However, the growth of small businesses and petty traders among Indian women is evident. But what about Indian Women Entrepreneurs who seek to make a unique mark in the business world? This bias is another pull factor that drives me to encourage Indian women to break free from societal expectations. I want to empower them to add value and establish their own unique selling propositions as entrepreneurs.

Ecosystem Preservation

Global warming, pollution, and our hectic lifestyles have taken a toll on our ecosystem. Are we to blame for neglecting our role in preserving the environment while chasing status, power, and money? Not me, myself, and I. Organic gardening has been my passion for the past 20 years, and I've taken it a step further by placing nature at the heart of sustainable development. Ecosystem preservation stands as a core pillar of my social entrepreneurial journey, promoting the harmony of nature in fostering physical, mental, and spiritual well-being.

Fitness Lifestyle

Sadly, fitness often takes a backseat to other priorities in our lives. This doesn't surprise me, considering my experience in the fitness industry. I've heard and witnessed the multitude of reasons why fitness gets sidelined. Our current era is marked by a rush towards success, leaving little time for physical well-being. Everywhere you turn, the word "busyness" prevails. However, despite the challenges in raising awareness, I remain resolute in my mission to emphasize that fitness

 

In conclusion, Ms. Nava's late 50s social entrepreneurship journey is driven by a determination to defy age and gender biases, promote ecosystem preservation and a fitness lifestyle, and find personal fulfillment. Her story inspires others to break free from societal constraints and pursue their passions, reminding us that it's never too late to make a difference.

 

 


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