The best of French cinema, music, dance, art and gastronomy, undoubtedly a promising list of events await us during the Le French Festival 2016 (LFF). Kick started at the recent press conference and exclusive movie screening at GSC (Golden Screen Cinemas) Mid-Valley, I certainly had the privilege of being among the invited guests and media at Golden Screen Cinemas (GSC) Mid-Valley. The annual and now formerly known as French Art & Film Festival that has trilled fans for 14 years returns, yes ladies and gentlemen - a new name this year, (LFF) for an exciting French inter-cultural experience.
With the large scale festival taking place from 6th May to 19th June 2016 and the "lifestyle calender" occurring from 12th May to 18th June 2016, this 15th edition will once again offer residents in the Klang Valley and Penang a host of events, with this year extending its presence to other first-time participating cities including Johor Bahru. With more support, the festival is able to reach a much larger scale this year. Organised by the Alliance Francaise and the Embassy of France in Malaysia, and supported by the Institut Francais, the festival is once again presented by Martell and in collaboration with a number of partners and obviously, Golden Screen Cinemas.
Previous editions of the festivals consistently attracted a uniquely diverse audience including French and international locally-based communities, tourists visiting Malaysia during the festival period, college students, children, mature adults, as well as art enthusiasts of all ages and backgrounds, With an ever-growing fan-base, last year's festival recorded its highest support ever tat an impressive 9.2000 spectators including 6,000 for the film festival alone, seeing an increase of 6% in bow office goers from the year before.
The highlights for this 15th edition - 14 recent releases in French cinema for movie-goers of all ages from children to adults, along with 15 main events under the festival calender for art-enthusiasts, music-lovers and foodies alike. Apart from the much anticipated live events such as concerts and sessions with visiting French celebrities and artists as well as the regular exciting happenings under the lifestyle banner, this year will see new additions to the calender including public gastronomy events in support of French trade and tourism, as well as events in education themed in science and literature.
So ladies and gentlemen, Le French Festival 2016 will offer something for everyone, absolutely as a culturally-invigorating experience. I of course am keeping my fingers crossed for the cooking class, also on the possibilities of the Martell Cognac Tasting, Mumm Champagne Tasting or Mixology Workshop. As we await for the blast start, don't miss the chance to win some fantastic prizes during this festival.