BHannah Roberts writes an interesting piece…They are for those who covet the latest catwalk looks, but not their hefty price tags. Peacocks is the latest high street chain to launch cheap copies of designer dresses within weeks of the originals hitting the shops. The store’s ‘budget boutique’, which opens in two weeks, will feature a replica of a £1,070 green floral dress by the Canadian design Erdem for just £35.
This floaty Dolce and Gabbana floral maxi-dress has a prohibitive price of £2,835. But Peacocks have produced a remarkably similar one for £38. Copies of expensive designer dresses by Jasper Conran and Louis Vuitton are also in the range of eight dresses which are all under £40. Peacocks claim their cut-price frocks will fool even the most canny fashion insiders - as long as they look but do not touch - using the same high-end designs but cheaper fabrics. Many of the 1950s-inspired pieces are taken from the designer’s latest Spring/Summer 2011 collections. Head womenswear buyer Antonella Bettley said: ‘This range is exceptional value. For a low budget price you’re getting fabulous tailoring, with lots of fabric and attention to fashion forward details. There is no need to pay the earth for fabulous design.’
Maxi dress for a minimum price: Dolce and Gabbana floral maxi-dress, £2,835 (left), Peacocks' version, £38
Last year Peacocks £10 version of the ‘It’ bag at the moment, the £9,000 Chloe ‘Louise’ sold out within 48 hours. Miss Bettley added that Peacocks most popular size is a 14 and the clothes will suit a fuller figure. She added: ‘Contrary to popular myth you don’t have have to be rich or thin to pull off the high fashion designs. You dont need to be a size zero.
Prom queen: Louis Vuitton prom dress with black straps, price on application (left), Peacocks' version £38
‘Our customers tend to be a variety of sizes so we make sure the clothes are cut very well so as to flatter our customers.’ Offering some of the cheapest womenswear on the high street, the store has boomed despite the recession, and has boosted its fashion credentials by launching a range designed by singer Pearl Lowe and modelled by her daughter Daisy. But other high street chains have paid the price for copying top designers.
Via Daily Mail UK.