“Every four weeks I go up a bra size... it's worth being pregnant just for the breasts.” Natasha Hamilton
According to reports in The Daily Mail, a recent study in the UK has revealed that British busts are getting...BIGGER. Yes, forget about being pregnant for fuller breasts! All natural and blossomed so much bigger— that K-cup bras have been newly introduced to British department store— Selfridges. Previously only available online or in specialist shops, big busted ladies can now just walk right in to Selfridges and purchase the K-cups bras. Three years ago, Marks and Spencer presented the J-cup which used to be (until now!) the largest bra on the high street.
Helen Attwood, Selfridges’ Buying Manager for Lingerie said: “We are seeing more demand for the larger sizes and especially for fashionable, sexy bras in bigger sizes for younger women. We are in general getting heavier and therefore more women have larger busts, but it can even change depending on the time of the month.”
Did you know that the most popular bra size in the UK is a 36D, way up from a 34B just a decade ago?! “Breasts are getting bigger but it’s not just because we are getting heavier,” said Dr Joanna Scurr, a lecturer in biomechanics at the University of Portsmouth. After having examined 300 British women over four years, the research showed an increase in the size of the average bosom— regardless of the woman’s weight. Dr Scurr said: “We don’t yet know the reason but it has certainly made women much more aware of the need for correct support."
The K-cup which is available at Selfridges in London and Manchester Trafford, costs £32 a pop and is made by luxury brand Fantasie. It measures a whopping four foot in circumference, with each cup coming in at one and a half foot at its widest part. WOW! Talk about being BIG— in big, bold, capital letters!
Credits to: Telegraph, Fantasie